The Super Story
The vision for SUPER coffee started out as a simple one. To make a coffee delicious, convenient and accessible in a tea drinking region.
The concept of a 3-in-1 coffee sounds like a really obvious invention today, but it revolutionized coffee consumption and to this very day, it is still the predominant and preferred form that coffee is consumed in Asia.
Being a pioneer in beverages mixes, SUPER is known to be a master blender – creating hundreds of taste variations in coffee, tea and cereal mixes.
We are inherently good at bringing together different tastes, textures and aroma to create that perfect cup.
Our expertise is understanding society’s tastes preferences and we have a high-regard for creating products which occupy a meaningful place in the lives of our consumers.
We see the greatest virtue in everyday people, who are often thought to be average, common or regular. The most significant people are heroes without a cape. They are the parents who labour to give their children a better start in life. They are the young who fills us with pride and wonder. They are the work force who make businesses flourish. They are friends who turn a bad day into a good one.
WE, the everyday people, are the ones who truly change the world.
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